Ducks Unlimited is a non-profit organization dedicated to the preservation and restoration of the US wetlands. I focused on the effects of wetland destruction on the wildlife, using stylized and exaggerated visuals to give the campaign a comedic, eye-grabbing edge. I had many opportunities to expand the campaign into new ad types and mediums, while refining the art style and overall aesthetic of the project. The campaign grabs your attention with the cartoon animals while representing the real ecological damage done with the photographic elements.
Software used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects