Suds n' Spuds is a restaurant concept I created, based entirely around potatoes and potato based foods, as well as potato-based alcoholic beverages. Features lots of typography integrated with graphic and illustrated elements, I put a lot of thought into balancing the text hierarchy, and making it flow with the different graphic elements across the set, to make each menu feel distinct while still feeling cohesive. The potato illustrations were a treat to draw, I had fun with those and fleshing out the backstory of the restaurant as seen on the press card series, giving it a weird edgy twinge.